Our Press & Publicity

Local pair launches Internet counseling service

Saturday, January 13, 2001
By KARIE PARTINGTON, kjpartington@naplesnews.com

A local husband-and-wife mental health therapy team has gone high tech, launching an Internet counseling service. The Revs. Sam and Bunny Sewell, pastoral counselors and co-directors of the Best Self Clinic in North Naples, have long used the Internet as a way to stay in touch with their seasonal clients over the summer. Now, the pair has started a Web site where they hope to reach people from around the globe. Internet counseling is a fairly new concept. The Sewells say it offers clients convenience and anonymity. Actual counseling sessions are done over the telephone, and run for one hour. Between sessions, the Sewells are in touch with their clients via e-mail, and clients have access to Internet-based interactive workshop exercises. "If people want to e-mail us at 2 a.m. in their pajamas, they can," Bunny Sewell said. "It's just really convenient." The Sewells also can refer Internet clients to any of a dozen pastoral therapists who specialize in specific areas of treatment and have completed the Best Self clinic's three-year training program. The Sewells say they charge a rate that is about average for counseling services, around $100 per hour. The couple acknowledges that Internet counseling has limitations. The therapist and client can't see each other, and the therapist doesn't have access to visual cues like body language. "The difference is that we don't get the facial expressions, the body language that you get when you are talking face-to-face," Sam Sewell said. "We tend to rely much more on the voice. It is actually amazing how much (insight) you can get from listening to a voice carefully." The Sewells acknowledge that not all problems are suited to treatment over the Internet. They believe the Internet is most effective when cognitive and/or behavioral therapy is the method of treatment. Behavioral therapy helps the client learn to change a behavior. Cognitive therapy helps the client gain control over their thoughts. The two forms of therapy are often used together. "This isn't the type of connection that you'd want to have for Freudian treatment, for example," Sam Sewell said. Jon Brunner, director of counseling services at Florida Gulf Coast University, said Internet counseling is a sign of the times. "People relate differently to the world today," he said. "People are very accustomed to the e-mail format, even though when you are using e-mail you may be losing some of the spontaneity that you have in a conversation with a person." Like the Sewells, Brunner believes counseling over the Internet isn't the solution for all mental health issues. "I believe something like this is best suited to situations that are not clinically difficult to address," he said. The Sewells' Web site is www.bestselfusa.com. Some areas of the site remain under construction, but the Sewells hope it will be fully operational by early February.


"Fortunately for (the client), he was treated by a pair of upbeat therapists who helped him turn his life around and did so on a virtual dime."

-Ft. Myers News Press (9/15/92) article about the Best Self Clinic.

"The Sewells believe anybody could benefit from the skills they teach. It is too bad that some people wait until they find themselves in the middle of a crisis to show up at their door."
-Ft. Myers News Press.

Our Clients Say


"Our lawyer said to see a counselor before we filed for divorce.
Two months after we contacted Best Self USA not only do we get along better, but our marriage is stronger than it has ever been."
Mr. & Mrs. B., Bonita Springs Florida


"I was 47 years old and I have never had my life together. Job after job and woman after woman. I conquered my alcohol addiction 6 years ago, but my life was still a mess. Within weeks of entering the Best Self program I was a differrent person. I am finally winning at life."

Mr. Doug Z., Auburn, Indiana


"Sam and Bunny Sewell saved our familly."
Mr. & Mrs. S., Cape Coral, Florida

" I didn't need counseling. I wanted to grow as a person. Best Self USA helped me understand the process of becoming the best I can be."

Ms. Elizabeth S. Chicago, Illinios

"My counselors told me that I could expect significant changes in my life with a dozen therapy sessions. They were wrong. I was done with my problem in six sessions. I stayed with the program for another four sessions, just to make sure I didn't backslide. By the tenth session my counselors told me there was no need to schedule another session. I have been on "as requested" status for more than a year and haven't felt the need to have another session."
Mr. Fred M., Palm Springs, California.